With regards to marketing, everything you do has to measurably produce results. There are plenty of factors that go into getting solid results including business niche or marketplace, along with the tips and strategies I am detailing are a fantastic means for Toronto Lead Generation to find out solid, measurable growth. – Lead Generation Medi Spa
We’re familiar with our Toronto Leads generation clients INCREDIBLE results! From 5-10 high-quality leads a week to tripling our clients sales from $50,000 to $150,000 inside a still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are extremely the 20th century method of gaining exposure and generating leads for window replacement businesses.
These antiquated old types of advertising are all Interruption Advertising, meaning that you are trying to Interrupt because as possible with your message and hopefully you locate a few that are interested.
These techniques are archaic at attracting the interest of potential clients and are wasteful in comparison to Google AdWords.
There is no greater option to finding a quality local lead than when someone from your local area:
Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it will and business niche)
Finds your ad at the top of the page
Clicks on your own ad
And then one minute later calls your company
Someone searching for your small business on Google is more likely planning to hire you on the spot or maybe within a week.
They’re searching on Google because they need your services right this moment and are much further along within the buying process than someone who you are trying to prospect with “Interruption Advertising”.
Anybody that has ever been involved in any type of sales or marketing knows that there is a HUGE difference between if somebody is searching for you, finds you, and calls you…
As opposed to you trying to prospect or “cold call” or “interrupt” people who have your advertising.
There is certainly simply no comparison within the quality of the lead.
Probably the Best Advertising Platform Ever.
Advertising on the search engines is 100% and completely measurable so you’ll know EXACTLY what your return on investment (ROI) is which can be unlike many other forms of marketing like TV and Billboards.
Ppc (Google’s advertising platform) is the foremost thing that ever happened to the advertising world and business people because you have an incredibly powerful tool available.
Google AdWords advantages of beautifully executed timing when delivering ads to the people who are already trying to find your glazing business, delivering you transparent window installation/replacement and window repair prospecting results while you can track just what your return on investment is.
There are numerous entrepreneurial business owners which may have built multimillion dollar businesses using Google AdWords as their primary ways of generating new business.
There in fact is nothing else like it nowadays. If there was, remember that, I would be using it and suggesting that you do too.
Generating Leads Online with Pay per click
What people need to realize up front is that Google makes over 90% of their money through AdWords.
The search engines do not make their funds through organic search engine results or SEO (on SEO later). Thus, Google WANTS one to advertise and they want you to get good results so that you keep spending increasingly more money on advertising every single year after year.
MYTH: “Ya, but no one clicks on the top ads…”
Plenty of businesses and professionals that I have worked with over the this misconception that no person clicks on the ads that appear at the top of search results.
This couldn’t be further from the truth. It’s true that a lot of people go through the first or second organically generated result. However, according to a recent eConsultancy survey “41% of folks didn’t even realize these folks were clicking on ads in those first 3-5 results”.
Furthermore, you only need a small percentage of people to visit your ad to get more leads than it is possible to handle.
If you believe that no-one clicks on ads and are unwilling to make the acquisition of a strong AdWords campaign, you’re cutting yourself faraway from a huge source of solid leads generation.
SEO vs AdWords
Search engine optimization (SEO) is a good longer-term advertising strategy since it takes a lot of time, money, and to organically rank high in search results on the internet for any valuable keyword.
As an example, let’s say you’re a lawyer that is fresh out of school, you’ve moved to a city or town and they are looking to get established. I’ve got bad news for you, you’re probably going to fail at ranking high on search results through SEO.
Can you explain that? Because every other lawyer in your neighborhood or city that is practicing in the same division of law as you does the exact same thing!
Chances are those other lawyers or lawyers are already established and have been running a strong SEO campaign for many years. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are several examples of business owners that spent $1,000s per month on SEO more than a year and still didn’t rank in the hourly caregivers results on page 1 (this is how most of the traffic is) of Google for their desired keyword.
If these business owners would have taken that same money and invested it into Pay per click, they would have received new leads and new clients from the start!
Which means they would barely have come up front because they could have turned money in the first month after which just reinvested those profits.
WARNING: How are you affected When (not “If”) Google Changes It’s SEO Algorithm?
Think about it… Would you rather pay $1,000 each month for a year simply to “possibly” get on page one to your desired keyword… And then if Google changes their SEO algorithm again you might lose it all overnight without warning!
… Or, would you prefer to instantly be at the top of the search results for A huge selection of different keyword variations (not only a couple of keywords just as in SEO)… And have new leads and clients coming in your door straight away?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I enjoy working on Google AdWords more than any other form of advertising media since you can run a simple test campaign approximately a week, spend only a few hundred dollars, and see instant results.
When that one week test is performed, you’ll have a ton of data suggesting what keywords worked, how many clicks you got, what number of leads came in, and just how many new signed clients you have retained for the money spent.
After that you can refine your AdWords campaign a little more forward by continuing to split-test ads and deciding how much you want to expand your campaign.
As an example if you spend $1,000 so you make back $5,000… Well then another month you may well want to spend $5,000 and make back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, that are expensive formats that one could spend $10,000s and be clueless to how poorly or well your ad did.
If you need to see serious results which might be reliable and measurable, you have to be on AdWords.
AdWords could be the KING of Local Advertising
Search engines love local businesses and they supply you with a huge advantage when advertising on the platform.
How to Use Your neighborhood Advantage
First off, Google enables you to integrate your Google Plus Local account with your AdWords account. What this means is when people from your geographic area are searching, your ad is going to be much bigger than other ads using your phone number and address immediately in the ad!
It may be an old adage plus the world of internet marketing, size is important. If the ad is larger, people are going to see it first, if the ad is well formatted they’re gonna read the details, and you know what they’re going to probably do next?
They’re planning to click on it!
Because you’re local, your location information is going to appear in the ad (when you integrate your Google local account). You’re gonna see a much bigger boost in leads contacting as well as making appointments on your services.
NOTE: Above image is definitely an example of a client of mine and you will see his one ad is almost 3x the size another ads. Really, just how can they compete?
So just by taking the time to properly integrate your Google Plus Local account, you’re gonna see an increase in business!
Why Most Companies FAIL at AdWords
Another key element to the success of the campaign is split testing multiple ads to discover the ones that get the particular highest click through rate (CTR).
Most business owners that try to do Pay per click on their own fail given that they don’t have a good high converting web page (more on that soon) and/or they haven’t yet split tested multiple ads to boost their click through rate.
Google will actually reward you for having a rock solid AdWords campaign which is getting lots of clicks!
Should your ad is generating a lot of clicks that can your business through Ppc Toronto Lead Generation they’ll give you a cheaper cost-per-click (CPC)… rewarding you to have great ads which might be getting lots of clicks because it tells Google you are relevant to the searcher.
Fundamentally the more clicks your ad gets, the less you spend each click. Incredible isn’t it.
3 Common errors to Avoid
If you’re fully briefed and are ready to give your AdWords campaign the interest and care it deserves, it is possible to some things I feel you will be implementing and some improper habits I want you to avoid.
First thing’s first: If someone else clicks on your ad, what page/website are you going to send them to?
You may be thinking that you’ve spent a lot of money on a slick looking, informative website that’s the perfect place to send your traffic and bring in clients. Right?
It appears as if a reasonable idea, and it’s actually bad idea because contrary to popular belief, you’re far more likely to lose clients if you’re routing all of your ad traffic to most of your website!
You MUST send AdWords traffic to a “landing page”. Yes, you need to have one of those single page, simple, easily readable landing pages that invites the chance to take action now.
Why? As you have 8 seconds when you lose your prospects attention!
That’s right, according to a recent Microsoft study, our attention spans have dropped from around 12 seconds to 8 seconds, and for comparison a Goldfish comes with an attention span of 9 seconds.
Thus your “landing page” must get the person that made itself known yet your ad to do this right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping of their office…
If your traffic is being routed for your main website, you have a constant risk of that visitor never taking action! That’s right, they didn’t:
1. Pick up the product
2. Fill out an e-mail form
You just lost any client.
High-converting landing pages are particularly designed using a proven template to really get your prospects to do one thing… Get the phone and phone you now!
So remember, three important mistakes to prevent making in your marketing are unable to:
3. Split test your ads. Sure, you may be getting some clicks, you may be seeing some incoming business, knowning that doesn’t mean you couldn’t be going after better!
4. Start using a high-converting landing page. Your slick, expensive looking main web site is not enough to draw in new business to your practice. A squeeze page is essential for getting people looking to retain your services to pick up the phone and also schedule an appointment.
5. Setup your AdWords campaign correctly. This one I mention in passing as being a mistake only as it can impact your results. Proper campaign setup is vital to the success of one’s campaign.
As you may have seen by now, I love Google. I like their AdWords platform as well as the infinite amount of potential it gives you.
Google: Biggest, Best, & Growing
Google, for excellent reason, has become the largest search engine optimization in the world. It offers access to an unprecedented level of information, and it also is just about the number one way for businesses for generate leads – and this is so true for our Toronto Lead Generation companies we assist.
All you need to do is start to see the growth chart going back 10 years to see this.
It’s likely you have been able to ignore the possibilities that Google created 2008, and maybe in ’09, and when you see their rate of growth double and triple in the last few years alone.
You have to realize that Google is here to stay, and is probably only getting bigger and better at their business by implementing new advancements to AdWords.
Within this day and age, if you fail to perform Google, you’re probably going to be left behind. Here’s to your future success! – Lead Generation Medi Spa